Combined DEMATEL techniques with novel MCDM for the organic light emitting diode technology selection

0957-4174/$ see front matter 2010 Elsevier Ltd. A doi:10.1016/j.eswa.2010.07.056 * Corresponding author. Tel.: +886 3 5712121x575 E-mail addresses: [email protected] (Y.-C. Sh (G.T.R. Lin), [email protected] (G.-H. Tzeng). This research aims to propose a hybrid process concerning the economic and industrial prospects along with critical technology streams toward a more effective selection on new technology. The integration of fuzzy Delphi method, the Decision Making Trial and Evaluation Laboratory (DEMATEL) technique, and the analytic network process (ANP) is employed to construct a technology selection model regarding the economic and industrial prospects. On the other hand, the patent co-citation approach (PCA) is applied to objectively draw key technology fields as technology alternatives for the technology selection model from patent data. The emerging organic light emitting diode (OLED) display technology is used as a case in order to verify the applicability of proposed a novel hybrid MCDM method for the best technology selection. The result of this hybrid process can help top managers of technology-based companies or policy makers of governments to more objectively and effectively determine future research and development direction. 2010 Elsevier Ltd. All rights reserved.